Why Kim Kardashian's nipple bra confused the web and how it could change the lives of breast cancer survivors

The American reality TV star and socialite Kim Kardashian has released a new push-up bra of her own brand Skims, which is different from all the existing ones. Its feature is artificial nipples that have become part of the lingerie design.

This was reported by Glamour. Such an unusual piece of clothing surprised netizens. People's opinions were divided: some condemned the designer for her audacity, while others believed that such a thing could draw attention to the problem of breast cancer. However, what we can say with certainty is that the new campaign is very much in the style of Kim Kardashian.

Ultimate Nipple Bra was announced by the star on her Instagram page. She posted a video in which she played the main role of a sexy scientist talking about a new invention.

At the beginning of the video, Kim reminds us of the problem of global warming, which is causing the Earth's temperature to rise and glaciers to melt. "I am not a scientist. But I believe that everyone can make a difference," she says.

"That's why I'm introducing a brand new bra with built-in nipples. Thus, no matter how hot it is, you'll always look 'cool,'" the celebrity adds, pointing to the diagram.

Some have taken this ad as an element of black humor, while others think it's too much. In any case, Kim's novelty has sparked an active discussion.

"Love your work, baby," comedian Katherine Ryan wrote in the comments.

"Is this a joke??? Please tell me this is a joke!!!" wrote another user.

However, besides those who condemned or praised the Kardashians, others had survived breast cancer.

"I thank you so much as a breast cancer survivor !!!! I'm actually crying right now," one comment read.

Another user noted that the bra can also be a great tool for the trans community. "Honestly, it's perfect for trans women who are in transition or women who have had a mastectomy for breast cancer," he wrote.

The new design of the Kardashian bra will allow women who have undergone breast removal surgery to give the impression that they have nipples while wearing sexy, corrective clothing. So perhaps the meaning of this novelty is much deeper than it seems at first glance.

The Ukrainian show business did not stand aside as host Lesia Nikitiuk expressed her opinion on the Ultimate Nipple Bra, RBC-Ukraine reports.

She commented on the new product in her style, creatively and humorously, on Instagram. Lesia spoke about a situation where a man "gets under your shirt and there are four nipples."

Before that, she wondered if there was a generally accepted nipple size because as represented by Kim's bra, it may differ from the physiological characteristics of different women. According to Nikitiuk, this can lead to bullying, like "I don't have the right size." "You think about it and I'll go buy that bra," she added.

However, the flow of ideas from the Ukrainian celebrity did not end there. She offered a cost-effective life hack for those who cannot afford to buy the new Skims. Nikitiuk came up with the idea of sticking M&Ms on her underwear. "If a man dives in, there's already a sweet there," she explained. "And the second idea is a cooling bra."

Earlier, OBOZ.UA spoke about the color of the bra that perfectly matches white clothes.

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