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The box-office success of new Captain America movie may plummet despite a good start: what is the reason
The new Marvel movie, Captain America: Brave New World, has received mixed reactions from fans and critics alike. Nevertheless, the movie saw quite a successful box office start.
Since the premiere of Captain America: Brave New World, more and more attention has been focused on its box office performance, as this release is an important part of the MCU. Although the movie has shown a good start, expectations for its overall success remain controversial, according to ScreenRant.
One of the biggest issues that has sparked discussion among fans is the change of the main character. In the movie, Sam Wilson appears as Captain America for the first time after taking on the mantle in the series The Falcon and the Winter Soldier. For many MCU fans, this came as a big shock, as they were used to the image of Steve Rogers in the title role. Despite the changes, the movie has garnered a number of positive reviews, but controversial opinions may affect its further box office success.
First results and marketing campaign
In the first days of its release, the film has already grossed $190 million. According to forecasts, the film needs to earn another $360 million worldwide to become profitable, including marketing costs.
However, while the film had a good initial performance, there is a risk that the general perception could negatively affect its long-term success.
Critics and audiences have very different opinions about the movie. Rotten Tomatoes shows that critics rated the movie at 51%, while audiences - at 80%. These differences may affect the overall box office success. It is expected that further box office receipts will depend on how quickly the news about the movie spreads among the audience, as reviews are essential for long-term profits.
Experts believe that despite the initial success, Captain America: Brave New World may find itself in a situation similar to that experienced by Ant-Man and the Wasp: Quantumania - box office receipts could fall sharply if the second week of release is not successful. In addition, the film has not yet gained momentum that could match other major MCU releases, such as Captain America: The Winter Soldier, which earned $714 million at the global box office.
It is noted that there is a possibility that Captain America: Brave New World will still get $370 million, which is the number received by Captain America: The First Avenger. However, compared to other major MCU films, the results remain relatively modest. Given that Captain America: Civil War earned $1.1 billion, the task for Brave New World seems daunting.
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