In a popular European country, a tourist boom has unexpectedly occurred, with the number of visitors increasing by 73%. France is losing ground

Tourism in European countries has not yet fully recovered from the coronavirus pandemic. The number of trips to Europe decreased by 19% compared to 2019. In contrast, Turkey is currently experiencing a significant tourism boom, with the number of visitors increasing by more than 70%.

Turkey is on track to reach its target of 50 million travelers by 2023 and is expected to surpass France next year to become the second most visited country in Europe after Spain.

In France and Spain, the number of visitors has grown by 33% and 31%, respectively, compared to the pre-pandemic period, while in Turkey, the increase is even more substantial at 73%.

Croatia, the tenth-largest market in Europe, is also showing strong performance; in 2023, it is expected to exceed the pre-pandemic level by 51%.

What is behind Turkey's tourism boom?

The depreciation of the Turkish lira has made vacations in the country more affordable for many travelers. Europeans are drawn not only to budget resorts but also to shopping. Cheap clothing, shoes, souvenirs, and even medicines have become reasons for millions of tourists to visit Turkey. The devaluation of the local currency against foreign currencies has made it much more profitable to purchase these items in Turkey.

Tourists in Turkey spent $4.9 billion on clothing and footwear, while souvenirs and healthcare expenses amounted to $1.1 billion and $1.7 billion, respectively.

Regarding the actual vacation experience, the Turkish coast, with its crystal-clear waters and upscale resorts, has become a more affordable alternative to the Italian Riviera or the French Riviera.

Istanbul attracts visitors with its bustling neighborhoods and impressive Ottoman architecture, while Ephesus on the west coast is an ancient wonder with stunning historical monuments.

In the heart of Turkey, tourists can explore the otherworldly rocky landscape of Cappadocia with hot air balloons and unique cave hotels.

As OBOZ.UA previously reported, every year InterNations, a global community of people living and working abroad, conducts the Expat Insider survey to determine which cities are best suited for relocation. This time, the organization interviewed more than 12,000 expats who shared their insights on living, working, and leisure in 49 cities around the world. You can see the ranking of the best and worst cities here.

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