Global clothing brands Zara and Bershka return to Ukraine: official statement

One of the world's largest distribution groups in the fashion industry, Spanish Inditex, is returning to Ukraine. It includes such well-known brands as Zara, Pull&Bear, Bershka, etc. This should not only strengthen the confidence of international business and investors in Ukraine, but also help the country's economy, in particular by creating new jobs.

This was reported by the Ministry of Foreign Affairs (MFA). The Ministry reminded that the return of Inditex is the next step after the resumption of work by McDonald's, H&M, and others. However, the specific timeframe for the company's resumption of operations in Ukraine has not yet been announced.

"The return of large international companies to the Ukrainian market creates new jobs, provides them with access to quality goods and services, supports Ukraine's economy in times of war and deepens its integration into the global economy, strengthens the confidence of international business and investors in our country and its victory," the statement said.

Which stores will return to Ukraine

According to the Ministry of Foreign Affairs, a number of Inditex branded stores will resume operations in Ukraine. In particular:

• Zara;
• Pull&Bear;
• Massimo Dutti;
• Bershka;
• Stradivarius;
• Oysho;
• Zara Home.

A strong competitor for Rozetka will appear in Ukraine

At the same time, one of the largest marketplaces in Turkey, Hepsiburada, decided to enter the Ukrainian market. However, at first, in a test format. However, if the results are satisfactory, the company will enter Ukraine in full. Moreover, they are ready to take this step even despite the ongoing full-scale war unleashed by Russia.

According to Bloomberg, Hepsiburada's entry into the Ukrainian market is part of a long-term recovery strategy after its stock prices have fallen since it went public on Nasdaq in 2021. At the same time, the company itself calls Ukraine "a challenging but important market for Turkey." In addition, they are quite optimistic about the country's post-war recovery.

"This is a strategic investment for us. In the future, the situation in Ukraine will normalize, and we want to be ready for that. ...Ukraine already provides [certain] opportunities, given the problems its residents face when searching for goods both within the country and by resorting to cross-border transportation with extended delivery times," Hepsiburada explained.

As OBOZ.UA reported earlier, the stores of the largest European retailer, the Swedish H&M Group, resumed their work in Kyiv. This caused quite a stir among Kyiv residents, who immediately lined up to get into the stores.

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