After a boom in 2023, Clean Girl Aesthetic suddenly went out of fashion: what's wrong with the trend and why bloggers no longer want to be "clean girls"

Last year, the Clean Girl Aesthetic trend took root in all fashion industries: manicure, style, hairstyles, and even interior design. But after the boom in social media, it met with a lot of critics who saw in the trend not only the desire to look "clean" and surround oneself with minimalism but also hints of discrimination against different segments of the population.

Nevertheless, after the crazy popularity in 2024, the trend became irrelevant. OBOZ.UA will tell you what's wrong with it, why "cleanliness" outraged some women, and what style is fashionable in the new season.

Clean Girl Aesthetic is a fashion and beauty trend that focuses on creating a rested face, glowing skin, and flawless but minimalist style.

This includes the popular "no makeup" look, a beautiful picture of healthy eating, sports, clear skin, no visible external modifications (tattoos, eyelash extensions, etc.), natural styling, and images in basic colors.

In the video, it looks aesthetically pleasing in its simplicity, as if promoting a healthy lifestyle and minimal use of decorative cosmetics. "Clean girls" seem to call for loving yourself and accepting your body, but in reality, this is not the case.

After watching bloggers with expensive grooming, thick hair that doesn't need styling, clear skin, and time for spiritual and physical development, many women began to feel depressed. Experts emphasize that it seemed as if Clean Girl Aesthetic was only available to conventionally attractive women with a big budget and a lot of free time.

Dark-skinned beauties and users who promote body positivity and the entrenchment of other norms in society were outraged. For example, it is normal to look imperfect in life, to have a curvaceous physique, to use off-brand cosmetics or ignore them altogether, to live with problem skin, body hair, etc.

Eventually, the trend "outlived its usefulness", giving way to other trends. Now women are returning to colors, bright makeup, different hairstyles, and other little things that allow them to demonstrate their uniqueness. For example, in the wake of the popularity of Beyoncé's new album Cowboy Carter, stars began to wear cowboy hats, boots, and wide pants.

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