Beauty standards are changing fast! How women's makeup has transformed over the last 100 years. Photo

Yana SonchkivskaLife
Cosmetics began to be used in the 1920s
Cosmetics began to be used in the 1920s. Source: pexels.com.

Ideas about human rights, fashion, the representation of women's images in culture and the concept of beauty in general have been transformed over the past 100 years. Makeup styles change every decade and the 2020s will be remembered as the trend for natural beauty.

A British Transform Hospital Group plastic surgery clinic generated images of the decades since the 1920s. The study showed what to expect in the 2030s, as every 30-40 years a kind of cycle with makeup trends repeats itself.

  • 1920s: red lips and lush lashes
Women started using cosmetics in the 1920s

The trend of the era was unnaturally lush heart-shaped lips. Women went beyond the contour and painted them with scarlet lipstick. Clearly defined eyelashes and blush for the more round look were also popular. Beauties strived for pale ivory skin, so they used almost white powder.

  • 1930s: thin eyebrows
Thin eyebrows were fashionable in 1930s

Foundation had become a common cosmetic product by the 1930s, making it much easier for women to achieve a smooth, flawless complexion. Lack of makeup was already a sign of lack of grooming. Eyebrows were first plucked very thinly in the 1930s, inspired by Hollywood stars like Marlene Dietrich, Katharine Hepburn and Bette Davis.

  • 1940s: red lipstick
There was a cosmetics shortage in the 1940s.

Due to the shortage of cosmetics in the 1940s, girls did not have the opportunity to create new trends. During this period, women looked more natural, drew their eyebrows with a pencil and used red lipstick. During World War II, red lips became a symbol of defiance against Hitler's regime.

  • 1950s: orange lips
Orange lips were in vogue in the 1950s

After the war, more colorful makeup made a comeback. There was a trend for femininity and elegance in the 50's. Matte foundations appeared on the face, with cheekbones emphasised with pink blush. The highlight of this era was orange-red lipstick.

  • 1960s: false eyelashes
The first use of false eyelashes was recorded in the 1960s

An extremely popular trend was thick eyeliner, which gave the eyes a brighter look. The 1960s gave the world false eyelashes, which became popular thanks to a photo of the famous model Twiggy. Women also started using concealer for under-eye puffiness.

  • 1970s: pearlescent shadows
Eye shadow was widely used in the 1970s

Bronzers became widely used in makeup in the 1970s, with the use of pearlescent powder to brighten and accentuate cheekbones increased as well. Shimmery and cream eyeshadows and sheer lip glosses.became a trend.

  • 1980s: pearlescent shadows
Brightly coloured make-up was in fashion in the 1980s

The 1980s was the era of color: blue, purple and pink eye shadow. The brighter the look, the better. Colored mascara and bright lips were fashionable during the decade. Eyeliner was also applied to the upper and lower eyelids. Bushy eyebrows became popular for the first time.

  • 1990s: burgundy lipstick
Purple lipstick was in vogue in the 1990s

Brown, purple and wine colored lipsticks were popular throughout the 90s and were paired with a dark lip pencil. Eyebrows were dark, well-defined and usually very thin.

  • 2000s: lip gloss
Bright blushes were in vogue in the 2000s

The most recognizable makeup of the 2000s was bright blue eye shadow combined with matte lipstick or lip gloss. Eyebrows were plucked thinly and had a clearly defined shape.

  • The 2010s: the smokey eye
Black shadows were in vogue in the 2010s

The biggest trend of the 2010s was "full face makeup". Dense foundation was combined with expressive eyebrows, contouring and black shadow. The skin looked fuller and plump thanks to the advent of fillers. The 2010s saw a trend for plump lips as the popularity of beauty injections increased.

  • The 2020s: natural beauty
Natural look are in vogue in the 2020s

The focus has shifted from makeup to skincare and facials in the 2020s. Skin rejuvenation has become very popular. Woman use multi-functional products that work for the eyes, lips and cheeks at the same time.

  • 2030s: emphasis on the eyes
Eye emphasis will be in vogue in the 2030s

Experts at Transform Hospital Group predict that skin care and anti-aging treatments will be even more popular in the 2030s. However, makeup will become more colorful with an emphasis on the eyes.

Earlier OBOZREVATEL wrote about mistakes in makeup, which can add 20 years. To know what stage should not be missed, read our material.

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