Ideas about human rights, fashion, the representation of women's images in culture and the concept of beauty in general have been transformed over the past 100 years. Makeup styles change every decade and the 2020s will be remembered as the trend for natural beauty.

A British Transform Hospital Group plastic surgery clinic generated images of the decades since the 1920s. The study showed what to expect in the 2030s, as every 30-40 years a kind of cycle with makeup trends repeats itself.

• 1920s: red lips and lush lashes

The trend of the era was unnaturally lush heart-shaped lips. Women went beyond the contour and painted them with scarlet lipstick. Clearly defined eyelashes and blush for the more round look were also popular. Beauties strived for pale ivory skin, so they used almost white powder.

• 1930s: thin eyebrows

Foundation had become a common cosmetic product by the 1930s, making it much easier for women to achieve a smooth, flawless complexion. Lack of makeup was already a sign of lack of grooming. Eyebrows were first plucked very thinly in the 1930s, inspired by Hollywood stars like Marlene Dietrich, Katharine Hepburn and Bette Davis.

• 1940s: red lipstick

Due to the shortage of cosmetics in the 1940s, girls did not have the opportunity to create new trends. During this period, women looked more natural, drew their eyebrows with a pencil and used red lipstick. During World War II, red lips became a symbol of defiance against Hitler's regime.

• 1950s: orange lips

After the war, more colorful makeup made a comeback. There was a trend for femininity and elegance in the 50's. Matte foundations appeared on the face, with cheekbones emphasised with pink blush. The highlight of this era was orange-red lipstick.

• 1960s: false eyelashes

An extremely popular trend was thick eyeliner, which gave the eyes a brighter look. The 1960s gave the world false eyelashes, which became popular thanks to a photo of the famous model Twiggy. Women also started using concealer for under-eye puffiness.

• 1970s: pearlescent shadows

Bronzers became widely used in makeup in the 1970s, with the use of pearlescent powder to brighten and accentuate cheekbones increased as well. Shimmery and cream eyeshadows and sheer lip glosses.became a trend.

• 1980s: pearlescent shadows

The 1980s was the era of color: blue, purple and pink eye shadow. The brighter the look, the better. Colored mascara and bright lips were fashionable during the decade. Eyeliner was also applied to the upper and lower eyelids. Bushy eyebrows became popular for the first time.

• 1990s: burgundy lipstick

Brown, purple and wine colored lipsticks were popular throughout the 90s and were paired with a dark lip pencil. Eyebrows were dark, well-defined and usually very thin.

• 2000s: lip gloss

The most recognizable makeup of the 2000s was bright blue eye shadow combined with matte lipstick or lip gloss. Eyebrows were plucked thinly and had a clearly defined shape.

• The 2010s: the smokey eye

The biggest trend of the 2010s was "full face makeup". Dense foundation was combined with expressive eyebrows, contouring and black shadow. The skin looked fuller and plump thanks to the advent of fillers. The 2010s saw a trend for plump lips as the popularity of beauty injections increased.

• The 2020s: natural beauty

The focus has shifted from makeup to skincare and facials in the 2020s. Skin rejuvenation has become very popular. Woman use multi-functional products that work for the eyes, lips and cheeks at the same time.

• 2030s: emphasis on the eyes

Experts at Transform Hospital Group predict that skin care and anti-aging treatments will be even more popular in the 2030s. However, makeup will become more colorful with an emphasis on the eyes.

Earlier OBOZREVATEL wrote about mistakes in makeup, which can add 20 years. To know what stage should not be missed, read our material.

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