The infamous hairstyle of the 80s suddenly became a trend among men. Photo
Perms reached their fashionable peak in the 1970s and 1980s, but were not popular for long. Long and curly hair on men was replaced by short haircuts that evolved over many seasons.
However, in 2023, popular celebrities and bloggers began to reclaim their curls, which gave impetus to their return to trends. CNN editors claim that the spread of Korean culture and the craze for K-pop contributed to this (to see the photo, scroll to the end of the video).
The so-called idols, young stars in Japanese and Korean show business, often appear on stage with curls, and videos on TikTok with the hashtag "perm" have gained more than 2 billion views.
It's worth noting that the modern interpretation of the old hairstyle is somewhat different from the 80s trend. Curls have become noticeably smoother, and the hair is not so damaged.
The perm process can be long. Hair should be shampooed and curled. Then, a perm solution is applied to the hair, which changes the structure of the hair so that it curls. After that, a lotion is applied, and then the chemically treated strands must be washed again.
This allows you to preserve the curly structure of the hair for a long time. You will have to repeat the procedure when the strands grow back.
Many men prefer subtle "Korean" curls to the lush hairstyle that was popular in America. However, small curls also found their fans in 2023.
Earlier, OBOZREVATEL wrote about 5 hairstyles that went out of fashion but are still popular. Read more about bad taste haircuts and coloring here.