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Scenic E-Tech has already hit the market. Source: Renault
The new 2024 Renault Scenic E-Tech electric car with a range of more than 600 kilometers has already gone on sale. It is a rival to the Tesla Model Y, although the novelty is more affordable. Against this background, the automaker surprised with a bold advertising campaign.
The details have become known to Carscoops. For advertising Renault Scenic E-Tech used interactive billboards in the UK. Thanks to such a decision it was possible to address information to those motorists, on whom Renault is oriented.
At the head of the campaign put the rivalry with Tesla Model Y. And they used the slogan of journalists from Auto Express that the electric car Renault Scenic E-Tech is able to embarrass the main competitor with its price and range.
Interestingly, the specific ad is activated the moment a Tesla arrives at the charging station. In this way, the company has demonstrated a new reading of targeted advertising.
The Renault Scenic electric crossover for the 2024 model year comes in two variants. The first is equipped with a 170 hp motor and a 60 kWh battery pack with a range of 430 km. The second has a 220 hp motor and an 87 kWh battery pack. In this case, the range increases to 625 km.
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