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Pantone has chosen the main color of 2024

Kateryna MalayNews
Pantone has determined which shade will be the "color of 2024"

The Pantone Color Institute has named peach as the main color of 2024. According to color experts, the pastel shade has become a symbol of unity.

The choice of experts, as expected, did not please the followers of the Color Institute on Instagram. Some of them wanted to see green, others - brown, and some were not pleased that peach was chosen shortly after coral, which seems to indicate excessive "repetition".

"A velvety, delicate peach whose all-encompassing spirit enriches the mind, body, and heart. A warm and cozy shade that emphasizes our desire for unity with others," the editors described their choice.

Pantone has chosen the main color of 2024

The color of the year was called "sophisticated and sensual", which "gives a feeling of tenderness and carries a message of care and cooperation". Its full name is Pantone 13-1023 Peach Fuzz.

Pantone has chosen the main color of 2024

By the way, in November 2024, the organization named a number of other shades that will be popular next year. The selection was created based on the colors that could be seen at shows in New York.

Last year, the Color Institute's choice was aimed at supporting Ukrainians. Pantone announced the best combination of blue and yellow in 2022 - freedom blue, which means "free", and energizing yellow, which is considered "invigorating".

Earlier, OBOZ.UA wrote about 5 colors of clothes that will go out of fashion in 2024. No matter how sad it may sound, even the most expensive thing with the wrong shade will look old-fashioned.

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