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ZARA accused of mocking Palestinians with inappropriate photos: the company responded to criticism and deleted them

ZARA brand is at the center of a scandal

The Spanish retail chain ZARA has been caught up in a high-profile scandal. The brand launched a controversial advertising campaign in which its customers saw a dismissive attitude towards Palestinians. Editors were forced to remove the scandalous images, and activists broke into some stores.

Less than a day after the publication, ZARA made an official comment and explanation on Instagram, but this did not calm down the brand's ex-fans.

The concept of the photoshoot involved model Kristen McMenamy posing in a snow-white workshop-like room surrounded by mannequins with and without limbs.

Some of them were wrapped in white cloth, which reminded netizens of photos from the epicenter of the Israeli-Palestinian conflict. For example, in one of the images, a mother held her son's body wrapped in the same cloth.

ZARA accused of mocking Palestinians with inappropriate photos: the company responded to criticism and deleted them

The atmosphere of the photoshoot was also not to the liking of the subscribers. There was a wooden box that reminded many people of a coffin, a lot of construction debris and rubble as if after a building collapse.

At first, the brand did not respond to the comments but later deleted several particularly scandalous images. Sometime later, an official comment appeared on the network's page.

ZARA accused of mocking Palestinians with inappropriate photos: the company responded to criticism and deleted them

"The campaign, which was created in July and photographed in September, presents a series of images of unfinished sculptures in the workshop... Unfortunately, some customers were offended by these images, which we have already removed, and saw them as something far from what they were created for. ZARA regrets this misunderstanding, and we express our deepest respect to everyone," the statement said.

However, many users are still convinced that the company deliberately created such photos with references to the dead in the Gaza Strip to take the side of Israel in the war.

Earlier, OBOZ.UA wrote that the Dior fashion house, which was accused of supporting Russian culture through advertising with birch trees, felt boots and tundra, did not realize its mistake. The brand decided to invite Russian TV presenter Yana Rudkovskaya, who openly supports the genocide of Ukrainians, to Paris Fashion Week.

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