Russia will forget the smell of imported perfumes: the supply of perfumes from abroad has collapsed

Russians increasingly have to use domestic perfumes and colognes. Over the past year, the supply of imported perfume to the aggressor country has fallen by a third.

According to the Russian media, from January to June, imports of perfume to Russia fell by 6.5% compared to the same period in 2023, to 23.3 million bottles. Compared to May 2023, the drop was 33.8% (3.83 million items). Imports decreased in all categories:

• cologne – six times (to 8 thousand units);
• perfumes – by 56% (to 372 thousand bottles);
• eau de toilette – by 12.5% (to 939 thousand);
• eau de parfum – by 20.1% (to 2.4 million).

The perfume crisis in the Russian Federation began to escalate after the start of the full-scale invasion of Ukraine in 2022. A year later, the situation eased a bit, as attempts were made to replace the supply of products from the EU and the UK with new brands from "Kremlin-friendly" countries: China, Turkey, India, and the Middle East. However, such perfumes failed to take a significant share of the Russian market.

At the same time, sales of perfume products in general are falling in Russia: in the first half of the year, they decreased by 3% year-on-year. In June, the number of purchases of perfumes and cosmetics continued to fall and decreased by 9% year-on-year.

Analysts attribute this to rising prices: the average check in this category grew by 13% to RUB 4.1 thousand over the year. In addition, retailers were unable to offer an analog to the popular items of well-known perfume brands.

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