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Pantone has chosen the main color of 2024
Pantone has determined which shade will be the "color of 2024"
The Pantone Color Institute has named peach the main color of 2024. According to color experts, the pastel shade has become a symbol of unity.
The choice of experts, as expected, did not please the followers of the Color Institute on Instagram. Some of them wanted to see green, others opted for brown, and some were not pleased that peach was chosen shortly after coral, which seems to indicate excessive "repetition".
"A velvety, delicate peach the all-encompassing spirit of which enriches the mind, body, and heart. A warm and cozy shade that emphasizes our desire for unity with others," the editors described their choice.
The color of the year was called "sophisticated and sensual", which "gives a feeling of tenderness and carries a message of care and cooperation". Its full name is Pantone 13-1023 Peach Fuzz.
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