In the USSR, women used to bleach their hair en masse with a dangerous product: now it seems wild

Soviet women could not afford high-quality skin and hair care. There was a terrible shortage everywhere, and some products could only be obtained "by privilege," through friends or dealers.

The desire to look good is common to women of any era, so the citizens of the country of hunger and rockets had to find ways to do it. In the 60s, blonde hair became fashionable, but it was almost impossible to get dye. OBOZ.UA tells how women used to bleach their hair en masse and what the consequences were.

High-quality cosmetics were imported, so they were completely inaccessible to most people. It was simply impossible to buy normal light hair dye.

But the 60s era dictated its trends. Those who had naturally dark hair and wanted to follow fashion had a hard time.

Hairdressers and beauty salons often used vegetable dyes that did not give the desired effect. Henna, for example, turned hair red. Therefore, girls and women were forced to resort to extreme methods of home coloring.

Hydrogen peroxide or perhydrol became the most popular means of brightening. There were many risks, but in the absence of alternatives, radical measures had to be taken. The result was often unpredictable, and getting a beautiful platinum shade was considered a real success.

Of course, perhydrol spoiled the hair – the structure was destroyed, the strands became dry, and the ends were split. Constant exposure to hydrogen peroxide damaged hair follicles, which even led to baldness.

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