How to hide wrinkles: experts give makeup tips for women over 40

Skin changes with age, and there's nothing wrong with that. It becomes thinner and more prone to wrinkles, but that doesn't mean you have to give up makeup.

The right techniques and products will help to emphasize your natural beauty, hide age-related changes, and make your skin look fresh and radiant. Famous makeup artist Scott Barnes, who has worked with Jennifer Lopez, Gwyneth Paltrow, and Julianne Moore, shared some tips to help you achieve the best results.

Moisturize

Moisturizing is the most important step in skincare for all ages, but it is especially important for mature skin. Moisturized skin looks smoother, fresher, and younger, and makeup lasts longer.

Barnes says she uses a therapeutic facial stick that is great for moisturizing the skin, especially under the eyes. The makeup artist tested this method on Jennifer Lopez and her makeup remained perfect throughout the busy day.

Extend your makeup routine

Moisturize and apply makeup not only to your face but also to your neck and chest. This way, wrinkles and age spots won't show your age.

Choose more long-lasting foundations

When choosing a foundation, go for one that provides a flawless finish without accentuating fine lines and wrinkles. You can also mix your long-wearing foundation with a little moisturizer to brighten the texture of mature skin and make coverage lighter.

Emphasize your features

Create structure where needed. Apply bronzer and highlighter to emphasize your natural bone structure for a fresh and natural look. Contouring is especially useful for creating defined jaw lines that can change with age.

Choose warmer colors

If you notice age-related changes, start choosing warmer colors for your makeup. Cold colors can sometimes look harsh on mature skin, so the warmth of blush and bronzer can make you look younger.

Use concealer

For women over 40, the makeup artist recommends buying pink concealers. They effectively neutralize blue and purple colors. And if you have rather dark skin, choose concealers with peach, pink, orange, or red tones.

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