Pantone Institute has chosen the main colour of 2023: what is Viva Magneta

The Pantone Colour Institute has chosen the main colour for 2023. It is Viva Magenta (carmine red), a combination of crimson and red. Experts note that it is a balance between warm and cold.

In addition, Pantone representatives called Viva Magneta a hybrid colour that "combines the physical and the virtual". The characteristics of the main shade of the upcoming year were published on the institute's website.

"Bold and fearless, a pulsating colour whose abundance promotes optimism and joy. Powerful and inspiring, this animated red encourages experimentation and self-expression without limits. An electrifying, boundless hue that is clearly "out there" and makes a statement. Bold, witty and all-encompassing, Viva Magenta welcomes one and all with the same rebellious spirit," describes carmine red at Рantone.

When choosing the main shade of 2023, experts took into account the many difficulties that society has faced recently. For example, the COVID-19 pandemic. In addition, the institute took into account how these factors have affected people's views, values and relationships with each other.

According to Laurie Pressman, Vice President of the Pantone Colour Institute, Viva Magenta represents confidence and connection in a world that is struggling to get back on its feet amid the ongoing pandemic.

As a reminder, in 2022, Very Peri (periwinkle) was chosen as the main colour - blue with a purple-red hue. It demonstrates a cheerful mood and dynamism, as well as encourages bold creativity and self-expression. Read more in our article.

As OBOZREVATEL previously reported, after the outbreak of a full-scale war in Ukraine, Pantone announced that the main colours of this year are now blue and yellow. Experts called blue freedom blue, which means "free", and yellow - energising yellow, which means "invigorating".

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