It goes up to $10 thousand. Ukrainian designer Yulia Mahdych explains why her embroidered shirts are so expensive

Ukrainian designer Yulia Mahdych talked about the pricing policy of her embroidery brand. According to the artist, embroidered shirts cost from 280 dollars (over 11 thousand hryvnias) to 10 thousand dollars (about 400 thousand hryvnias).

Mahdych said this in an interview with TSN. The prices of the products are due to the individual design and quality materials. "There are really no limits to imagination," the brand's founder added.

The designer noted that this is primarily a business for her, as Mahdych has a large team. That is why she does not see any advantages in entering the mass market. "It's unrealistic. I mean, the mass market, it has to be a serious investment. It has to be shoes, bags, a full line of clothing, it has to be accessories," the celebrity explained. "That is a separate, huge business that requires huge investments, which are almost impossible to find during the war.

Mahdych noted that the price of embroidered shirts is so high because "there are so many stitches and so much thread." "And when we try to make something with fewer stitches, let's say, customers still come and say: "You know, I want something like this, but it should be much cheaper." And this is physically impossible. And we face such moments," the fashion designer said.

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