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To rival the Porsche Cayman: Alfa Romeo to launch a large luxury SUV
The Italian car brand Alfa Romeo will soon expand its E-segment model range. And the novelty will take the top position in the line of cars from this manufacturer.
According to the British edition of Autocar, the company's CEO Jean-Philippe Imparato, who will soon leave his post, confirmed that the car will most likely be an SUV. It will compete with such models as the BMW iX and Porsche Cayenne in terms of its characteristics. However, Imparato left the right to announce details about the new product to his successor, Santo Ficila.
"He can think about this E-segment proposal in the coming months," he told reporters at the Paris Motor Show. Nevertheless, some details have already been leaked to the press.
Thus, the Alfa Romeo car will be based on the STLA Large architecture of the parent company Stellantis. This architecture involves the use of both internal combustion engines and electric propulsion systems. The latter are available with ultra-fast charging (via an 800 V system) and can have a large capacity range of up to 118,118 kWh, which provides a range of about 800 km.
Earlier, the new model was announced for 2027. It will come after the next generation of the Stelvio compact crossover, which will debut in 2025, and the Giulia mid-size car, which is scheduled for a 2026 update. These two cars will also be based on the STLA Large platform, not Alfa's Giorgio platform.
According to Imparato, the new Stelvio and Giulia will retain the driving dynamics inherent in all Alfa Romeos despite the transition to the new platform. Moreover, this update will help increase their performance.
The new models will be offered with hybrid internal combustion engines and electric drivetrains as part of the Stellantis multi-energy platform strategy. So far, the updated Stelvio and Giulia have already been presented to some of the brand's customers in Italy, Germany, and the United States. According to Imparato, they have caused a real boom.
As for the business, according to the CEO, Alfa has moved from "losing hundreds of millions to making hundreds of millions" in profit. Cost cutting and price increases for its models helped. Currently, the car brand is not chasing sales but is focused on profit. To do this, the company has set a high margin for each car sold. In addition, the manufacturer tries not to create stocks so that each unit produced is sold to a real buyer.
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