From nostalgia to artificial intelligence: top 7 travel trends that will determine 2025

In 2025, the travel industry continues to change under the influence of new technologies and public sentiment. The main trends include nostalgic travel that evokes fond memories and the active use of artificial intelligence to help make a vacation more comfortable.

There is also a growing interest in ecotourism and travel with an emphasis on self-development and deep cultural experiences. Reconnecting with nature and striving for balance are becoming increasingly important. New forms of entertainment and travel are also emerging that meet modern demands.

Experts explain that trends in tourism reflect people's deepest desires, especially when the usual rules of everyday life fade into the background. In the face of economic instability, geopolitical conflicts and other global challenges, people are looking for new ways to reconnect with something bigger than themselves.

Noctourism: exploring the world after sunset

Noctourism is travel and activities that take place at night. From visiting museums open late to watching bioluminescent beaches and the northern lights, night tourism is becoming increasingly popular. In 2025, with the peak of solar activity, watching the aurorae will be especially enjoyable. Travel companies offer a variety of tours to places where this phenomenon is best observed, such as Finland, Norway, Iceland, and Svalbard.

Calmcations: an escape from noise and stress

The trend towards quiet vacations aimed at relaxation and recovery remains relevant. Given the growing problem of noise pollution, people are looking for places to get away from the hustle and bustle of the city and technological buzz. Travel operators offer "quiet escapes" with noise monitoring, as well as technology-free cabins for complete disconnection from the digital world.

Travel and AI: technologies at the service of tourists

Artificial intelligence will play an increasingly important role in travel planning and organization in 2025. From route generation to luggage sorting and even health monitoring during hotel sleep, AI will help make traveling more comfortable and efficient. However, it's important to remember that not all tourists are ready to rely entirely on technology, and traditional methods of finding information, such as flipping through travel brochures, remain popular.

Resort romance: finding real connections

Amid the growing popularity of online dating and digital burnout, people are seeking genuine communication and new acquaintances while traveling. There is a growing demand for both group and individual tours where you can meet like-minded people and make new friends.

Exploring new destinations

Problems of over-tourism that popular destinations suffer from are driving interest in lesser-known gems. People want to travel to places where they are genuinely welcome and discover new, authentic places. Tour operators are offering alternative destinations that are similar to trendy tourist spots but less crowded.

Off-season safari: adapting to climate change

Climate change is affecting tourist seasons. Due to rising temperatures in traditional summer destinations, tourists are increasingly choosing cooler locations, such as Northern Europe. The peak season for safaris is also changing due to changes in climate conditions and the availability of wildlife.

Travel nostalgia: a return to childhood

As millennials enter middle age, there is a growing interest in nostalgic travel that reminds them of childhood. This can be attending summer camps for adults, camping in Europe, or recreating a retro atmosphere in hotels and other places of recreation. This trend reflects people's desire for comfort and tranquility in a constantly changing world.

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