Boycott worked: Oreo and Milka maker changes its mind about its work in Russia

Mondelez International responds to the boycott
Mondelez International responds to the boycott

The American company Mondelez International (brands Milka, Alpen Gold, Oreo, TUC, Picnic, Dirol, etc.), which never left the Russian market, has responded to the boycott in Europe. Now, Mondelez plans to separate its Russian business from the main company by the end of 2023.

This is stated in an official statement on the company's website. "We continue to reduce our operations (in Russia - Ed.)... We plan to create an autonomous Russian business with a self-sufficient supply chain by the end of the year," the statement said.

At the same time, the company considers it "wrong" to completely stop business operations in the aggressor country. "This would mean depriving many families who have no say in the war of food. It would also create great uncertainty for the approximately 3,000 colleagues and more than 10,000 farmers who depend on us," Mondelez added.

Mondelez has three plants in Russia. And despite the curtailment of a number of advertising investments, it has not significantly reduced its presence in Russia. This policy led to Ukraine declaring Mondelez International an international war sponsor in May.

In June, the American company faced a boycott in Europe. The Scandinavian countries were the most active in joining the boycott.

In particular, airlines SAS and Norwegian Air, railway group SJ, hotel chain Strawberry, retailer Elkjop, transport group Fjord Line and the Norwegian Football Association were among those who announced that they would stop selling Mondelez products. The Nordic companies said that the decision to stop selling the products was made because the company was blacklisted as a war sponsor.

Companies listed as international sponsors of war are included in the World-Check database. This does not threaten them with closure, but the database is used worldwide to identify and manage financial, regulatory and reputational risks.

Mondelez International is not the first international company to be included in the list. The list already includes Raiffeisen Bank International, Auchan, Metro, Procter & Gamble, Bonduelle, Leroy Merlin, Xiaomi and others.

As OBOZREVATEL reported earlier, 25 European companies were named that supply the Russian army with chips, shells and ammunition. These goods are supplied to Russia from Germany, France, Switzerland, Hungary, Slovakia, Italy, Estonia, Lithuania, Austria and Poland.

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