Big companies refuse to advertise on X as Musk caught up in anti-Semitic scandal: what happened
The American billionaire and inventor Elon Musk was caught up in an anti-Semitic scandal. He publicly supported the anti-Semitic conspiracy theory that Jewish communities incite "hatred of whites."
After that, powerful companies that had implemented their advertising campaigns on the Twitter platform, which changed its name to X after Musk's acquisition, suspended cooperation with the network. The details are reported by The Hollywood Reporter.
Most major advertisers have joined the "boycott" of the X platform, formerly known as Twitter, the publication writes.
Thus, Disney has stopped advertising on the social network: it happened on the eve of the premiere of the new animated film Wish, scheduled for November 22.
Lionsgate also announced the decision to remove its advertising: they promised to remove their ads from the platform before the release of the Hunger Games prequel.
Since Friday evening, November 17, it has been known that such media giants as Warner Bros. Discovery, Paramount and Sony Pictures stopped their advertising.
These companies' "demarche" started after IBM removed ads from the platform in light of a new report published on November 16 by the non-profit organization Media Matters for America, which stated that the social network had been running ads for companies such as Apple, Bravo, IBM, Oracle and Xfinity alongside content promoting Adolf Hitler and his Nazi party.
"IBM does not tolerate hateful speech or discrimination, and we have immediately suspended all advertising on X while we investigate this completely unacceptable situation," the company said at the time.
In addition, Apple suspended advertising on the platform on November 17. In the first quarter of 2022, this company alone brought almost $50 million to the X platform.
Earlier, Musk noted that Disney and Apple are among the largest advertisers of Platform X and thanked them for their cooperation. The fact that they have stopped their advertising campaigns will have a particularly strong impact on the platform.
One of the reasons for the refusal of large companies to cooperate with Musk's Platform X was also a post he made on social media on Wednesday. He reacted to an anti-Semitic message that stated that Jews "promote exactly the type of hatred of whites that they want people to stop using against them." The billionaire responded with a comment: "You're absolutely right."
Even the White House reacted to the anti-Semitic scandal with X. In an official statement regarding the spread of anti-Semitic content on the platform, the US presidential administration "strongly condemns this disgusting propaganda of anti-Semitic and racist hatred" that contradicts "the core values of Americans."
The management of X also reacted to the scandal.
"X's point of view has always been very clear: discrimination by everyone must STOP. I think that's something we can and should all agree on. When it comes to this platform, X has also been very clear about our efforts to combat anti-Semitism and discrimination. There is no place for this anywhere in the world as it's disgusting and wrong," wrote Linda Yaccarino, CEO of X.
However, no changes in the position of the platform's most powerful advertisers have been reported so far.
As a reminder, Elon Musk has recently given Zelenskyy another scandalous piece of advice. The billionaire urged "not to send Ukrainian youth to die in the trenches" and "to meet with Putin personally."
It also became known that Musk will speak at an international conference on artificial intelligence in Russia.