Pantone Institute has chosen the main color of 2023: what is Viva Magneta

Pantone Color Institute has chosen the main color of 2023. It is Viva Magenta (carmine red), a combination of crimson and red. Experts note that it is a balance between warm and cold.

In addition, Pantone representatives called Viva Magneta a hybrid color that "combines the physical and the virtual". The characteristics of the main shade of the upcoming year were published on the institute's website.

"Bold and fearless, a pulsating color the abundance of which promotes optimism and joy. Powerful and inspiring, this animated red color encourages experimentation and self-expression without limits. An electrifying, limitless hue that is clearly "out there" and makes a statement. Bold, witty and all-encompassing, Viva Magenta welcomes one and all with the same rebellious spirit," Pantone said.

When choosing the main shade of 2023, experts took into account the many difficulties that society has faced recently. For example, the COVID-19 pandemic. In addition, the institute took into account how these factors have affected people's views, values, and relationships with each other.

According to Laurie Pressman, Vice President of the Pantone Color Institute, Viva Magenta represents confidence and connection in a world that is struggling to get back on its feet in the midst of an ongoing pandemic.

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