Pantone Institute has chosen the main color of 2023: what is Viva Magneta
Pantone Color Institute has chosen the main color of 2023. It is Viva Magenta (carmine red), a combination of crimson and red. Experts note that it is a balance between warm and cold.
In addition, Pantone representatives called Viva Magneta a hybrid color that "combines the physical and the virtual". The characteristics of the main shade of the upcoming year were published on the institute's website.
"Bold and fearless, a pulsating color the abundance of which promotes optimism and joy. Powerful and inspiring, this animated red color encourages experimentation and self-expression without limits. An electrifying, limitless hue that is clearly "out there" and makes a statement. Bold, witty and all-encompassing, Viva Magenta welcomes one and all with the same rebellious spirit," Pantone said.
The main color of 2023 according to Pantone
Source: Pantone.com
When choosing the main shade of 2023, experts took into account the many difficulties that society has faced recently. For example, the COVID-19 pandemic. In addition, the institute took into account how these factors have affected people's views, values, and relationships with each other.
Viva Magenta
Source: pantone.com
According to Laurie Pressman, Vice President of the Pantone Color Institute, Viva Magenta represents confidence and connection in a world that is struggling to get back on its feet in the midst of an ongoing pandemic.
Pantone has chosen Viva Magenta as the main color of 2023
Source: Pantone.com
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