"Cold make-up" has become a viral trend on TikTok: there are five rules. Video.

Victoria RyapolovaLife
Create the feeling of rosy cheeks, as if you have just returned from the cold

The viral trend on TikTok was invented by digital creator Zoe Kim Kenili. The essence of "cold make-up" is that your skin will look as if you have been exposed to sub-zero temperatures and strong winds. To repeat this make-up, a fashionista should apply a little more blush and highlighter than usual.

OBOZREVATEL will tell you in detail how to create the favourite look of all Korean girls. Pink cheeks and shine are the main rule (to see photos and videos, scroll to the end of the page).

Tips you will need

1. Base

Naturalness is the key to success, so start with a tinted moisturiser or light foundation. After that, apply concealer to cover dark circles or freckles. If you want, add a little concealer under your eyes that is a few shades lighter than your skin tone to make them more pronounced.

2. Eyebrows

For a "cold make-up" look, use a special brush and eyebrow soap to lift them up a little and add a moisture sensation.

3. Blush

A bright blush is one of the most important steps to creating a cool girl look. To look more natural, use cream blush in a pink or berry shade. Apply it not only to the apples of the cheeks, but also under the eyes and on the bridge of the nose.


4. Highlighter

Lightly accentuate your features with a silver or white highlighter. Choose a shimmer that looks good in the inner corners of the eyes and on the cheekbones.


5. Lips

Finish the look with a gradient lip make-up. Apply the lipstick in the centre of the lips and blend outwards so that the greatest concentration of colour is in the centre. You can finish your look with a sheer gloss.

Recently, OBOZREVATEL told you how to do winter makeup so that it lasts all day and does not succumb to the effects of snow. You need to apply an extra layer of concealer to areas that usually turn red in the wind, and take care of your eye makeup with heat-resistant mascara. Find out all the other secrets in our article.

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