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Checklist for launching an advertisement

Victor LitvinenkoNews
Important considerations during the launch of an advertising campaign. Source: https://ru.freepik.com/author/perig76

Launching advertising for a pharmaceutical company on the Internet requires a special approach, considering the specific nature of this industry and the high standards for advertising medical products. This necessitates special attention to regulatory, ethical, and legal aspects. The application process for launching online advertising may vary depending on the platform chosen for the advertising campaign.

How to launch an ad correctly?

  • Research requirements and restrictions
  • Before launching an advertising campaign, study the requirements and restrictions. Make sure that your materials comply with all standards and regulations, including advertising standards and regulations of the FDA (or similar authorities in other countries).
  • Prepare product information
  • Create detailed information about the product, including its purpose, dosage, contraindications, side effects, and other important information. The information must be accurate and consistent with the approved product documentation.
  • Development of creatives
  • Develop a content marketing strategy that will help your audience understand how your product can help and why it is safe. Pay attention to the visuals and text to ensure creativity and appeal.
  • Customer loyalty
  • Emphasize loyalty and trust in your company and products. This may include providing information about clinical trials, real patient testimonials, and other data that can convince consumers of the quality and effectiveness of your products.
  • Adherence to ethical standards
  • Ensure that your advertising adheres to high ethical standards, does not promise more than your product can deliver, and provides accurate information.
  • Work with medical experts
  • Whenever possible, reach out to medical experts to confirm the safety and effectiveness of your product. This can build trust among potential customers.
  • Choosing a platform for advertising
  • Decide on the platform or platforms you want to advertise on. It can be a search engine, social media, medical websites or forums, or other online channels.
  • Create an account and set up ads
  • Register on the platform of your choice and create an account for your ad campaign. Set up your targeting, budget, and ad schedule.
  • Submitting materials for review
  • Some platforms may require a preliminary review of your ad. Submit all necessary materials for approval following the platform's guidelines.
  • Monitoring and analytics
  • Keep a close eye on the results of your ad campaign using analytics tools. This will help you evaluate the effectiveness and make the necessary adjustments.
  • Feedback
  • Effectively manage feedback, both positive and negative. Respond to them appropriately and professionally.
  • Mobile traffic
  • Consider your mobile audience, as many people use mobile devices to access health and medical information.
  • Data security
  • Ensure the security of patient data and comply with privacy regulations when collecting and using information in advertising campaigns.
  • Meet deadlines and keep them up to date
  • Keep track of your campaign timelines and regularly update materials as needed. This may include adapting to new platform requirements or changes in legislation.
  • Turn to the experts
  • If you have no experience in advertising pharmaceutical products online, consider working with an agency or consultant specializing in medical advertising. They can provide expert advice and help you comply with all regulations and standards.
  • Search engine optimization
  • When using contextual advertising, pay attention to keywords related to your products. This will help improve the position of your ads in search engines.
  • A-B testing
  • Test different ad campaigns to determine what your audience responds best to. After launching your ads, conduct analytics and optimize your campaign based on the data you receive.

Launching requires caution and careful adherence to all rules and regulations. Remember that the exact steps may depend on specific conditions, so it is recommended to consult a lawyer or an advertising regulatory specialist in your country.

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