"We didn't make any money": Klavdia Petrivna's team explained why they miscalculated when organizing concerts

Dmytro Feliksov, a Ukrainian businessman, founder of Concert.UA and co-organizer of the concerts of Ukraine's most mysterious singer Klavdia Petrivna, spoke about the difficulties he had to face during the artist's performances. According to him, the show failed to make any money, as the team was focused on the experience until February 24, 2022.

As Feliksov noted in an interview with KP.UA, it takes a lot of resources and time to calculate the budget. As an analogy, the showman gave the example of apartment renovation, saying that the amount at the stage of implementation will differ from the planned one.

"We want to organize a concert, we understand what we need, where, relatively speaking, there will be a children's room, kitchen, living room, shower. Moreover, we have done renovations before and have experience. But we are beginning to face the reality that something may not be available, some workers may be busy, and so on," explains the organizer. Feliksov adds that in the beginning the team had an unworked creative idea. Instead of spending months on development, the team chose a different path.

"We have experience, and you just feel that you have to do it," says the entrepreneur. "We have launched interesting projects many times because it was a personal passion, you wanted to do it... It's the same with the Klavdia Petrivna concert - we didn't make any money, it's a business project, it happens. It's good that we didn't lose it."

However, Feliksov admits that during his career, there were projects that brought losses of millions of hryvnias. "With the Klavdia Petrivna concerts, we believe that the indicators are okay. We are satisfied with what happened, and I hope our next steps will be more successful from a business perspective. But, again, the desire to do something interesting and bright played a role here. And sometimes your personal desire to do something cool dominates," the businessman continued.

Earlier, OBOZ.UA wrote about how Jerry Heil, whose songs are adored in Europe, has changed: the Eurovision Song Contest 2024 star showed herself 10 years ago.

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